Set up AI Retrievability by Norg in Claude

What this is

The NORG connector is something you add inside Claude, in the same place you add any other connector. Once it is there, you set up AI Retrievability by Norg entirely by chatting with Claude. You do not sign in to a NORG dashboard, and there are no forms to fill in.

AI Retrievability by Norg is a copy of your own public pages that NORG crawls, cleans up, and publishes in a form built for AI assistants to read. Most marketing pages are heavy with JavaScript, pop-ups and layout code, and assistants such as Claude, ChatGPT, Perplexity and other agents have to wrestle with all of that before they can work out what your business actually does. The mirror gives them a clear, structured version of the same pages instead. NORG re-crawls them on a schedule, so changes you make to the real pages flow through to the mirror without you doing anything.

The plan covers up to 26 pages, not just the one: your homepage, which is always mirrored, plus the first 25 pages from your sitemap, in its own order. Every mirrored page publishes the text NORG extracted from your own page. The homepage additionally carries content NORG researches and writes about your business, and a Q&A — that uplift is written to the homepage alone, alongside its own text.

The plan is $99 per month, billed in US or Australian dollars — Stripe shows you your local currency at checkout. It starts with a one-month free trial: your card is saved when you sign up, but nothing is charged until the trial ends.

Who it is for

This plan suits a business that wants AI assistants to describe it accurately, and that would rather not involve a developer to get there. Everything is handled by NORG: there is nothing to install on your website, no hosting to arrange, and no technical settings to change.

If you would rather the mirror was served from your own domain, on your own CDN, you can choose self-hosting within this same plan — at signup or at any point during the trial. It is explained on the hosting options page, and it does need a CDN account with your site on it. If someone technical has to sign that off, send them the edge routing white paper, which covers the routing mechanics and the per-CDN detail.

Before you start

A Claude plan that supports connectors: Connectors are a paid Claude feature. If you cannot see a Connectors section in Claude's settings, your plan does not include them yet.
A public website, starting at the homepage: The pages have to be reachable on the open internet. Anything behind a login, a staging password, or a strict crawler block cannot be mirrored. NORG finds the other pages from your sitemap, falling back to the links on your homepage if there is no usable one.
A payment card: Saved during signup to start the free trial. It is entered on Stripe's own checkout page and is not charged for the first month.

How it works

Six steps, five of which happen in the conversation. Most people are finished in a few minutes.

Add the NORG connector in Claude

In Claude, open Settings → Connectors and add the NORG connector. This is the only setup step that happens outside the conversation.

Connectors are a paid Claude feature. If the Connectors section is not there, your Claude plan does not include them yet.

Tell Claude your business name and homepage address

Say something like "set up AI Retrievability by Norg for Acme Plumbing, our site is acmeplumbing.com". Claude passes the two details through to NORG.

The address is checked before anything is crawled: it has to be an ordinary public web address. Give the homepage itself rather than a deep link — NORG starts there and works out the rest of the pages to mirror from your sitemap.

Open the Stripe checkout link and start the free trial

Claude replies with a secure Stripe checkout link. Open it in a browser and complete checkout to start the one-month free trial. Your card is saved now and charged when the trial ends, not before.

Card details are only ever entered on Stripe's own page. Never type them into the conversation. Stripe shows the price in your local currency, US or Australian dollars.

Paste the confirmation code back to Claude

When checkout finishes, Stripe's confirmation page shows a short code that looks like NORG-K7M2QX9P. Copy it and paste it into the conversation.

This is the step that ties the payment you just made to the account Claude is talking to. Nothing is provisioned until the code comes back.

Wait about fifteen minutes for the mirror to go live

Claude confirms the code and provisioning starts. NORG crawls your site, builds the mirror and publishes it — usually within about fifteen minutes.

You can ask Claude to check the status at any point, during setup or long afterwards. You do not have to keep the conversation open while you wait.

How it is delivered

Once NORG has crawled your pages, the finished mirror is written to Cloudflare R2, Cloudflare's object storage. It is then served through NORG's Cloudflare edge routing layer, which means requests are answered from Cloudflare's global edge network rather than from one machine in one country. Whoever asks for the page — an assistant in London, an agent in Sydney — gets it from a nearby, cached copy, quickly.

By default the mirror is NORG-hosted. It is published on a domain NORG manages, using NORG's own Cloudflare setup. That is what keeps the whole thing hands-off for you.

What this plan does not ask of you

You do not need a CDN account of your own. The storage and the edge network are NORG's, on NORG's account. Nothing is billed to you by Cloudflare or any other provider, and there is nothing for you to sign up to.
You do not install anything on your website. No plugin, no script, no code change. NORG reads your homepage the same way any visitor would, from the outside.
You do not change your DNS. The mirror is served on a NORG-managed domain, so your own domain records stay exactly as they are. Your live website is untouched by this plan.

Self-hosting is an option within the same plan and the same trial: a small NORG adapter installed on your own CDN, so the mirror is served from your own web addresses. It needs a CDN account with your site on it, and you can switch to it — or back to NORG hosting — at any time during the trial. The three ways to set up a Cloudflare install are on the hosting options page.

You give Claude a key for whichever CDN you use and NORG deploys the adapter into your account with it. The key is stored encrypted, used only to deploy, update and remove the adapter, and never shown again. A workspace installs on exactly one CDN: there is no switching between CDNs, so a second provider is refused until the first install is removed.

CDNs NORG can install on for you

Cloudflare Workers: A scoped API token.
AWS CloudFront: A credential pair — an access key id and a secret access key — plus the id of the CloudFront distribution to attach to.
Bunny Edge Scripting: An API token. Bunny issues a hostname you point a CNAME at; your own hostname is attached once that record resolves.
Fastly Compute: An API token, and optionally the id of an existing Compute service to adopt instead of creating a new one.

Cloudflare and Fastly installs finish in one call. CloudFront and Bunny take two: the install starts, you do the step it names — waiting for the CloudFront stack to build, or pointing a CNAME at the Bunny hostname — and Claude then finishes it with Finish CDN Install, which is safe to ask for again until it reports the install complete.

Akamai EdgeWorkers and Azure Front Door are known to the connector but NORG cannot deploy to them from a key yet; ask and Claude will hand you the adapter source instead of failing quietly.

The adapters are public, one branch per CDN: https://github.com/norgai/norg-edge-mirror-cloudflare-deploy.

If someone technical has to approve putting the adapter in your request path, the edge routing white paper is written for them: how a request is decided, what your human visitors and search engines get, what is actually served to agents, and the maturity of each platform's adapter stated per platform. This page deliberately does not repeat any of it.

The mirror is not a one-off snapshot. NORG re-crawls your pages on a schedule and republishes them, so edits to the real site — new services, a changed phone number, updated pricing — reach the mirror on their own.

What Claude can do

Approving the connector gives Claude nineteen specific abilities, and no others. Eight of them only look things up; eleven of them change something on your account. Claude asks before it uses one.

Get Plan Detailsread only
get_onboarding_manifest
Looks up what the plan includes and what it costs.
Set Business Detailschanges something
set_business_profile
Records your business name and homepage address, and optionally whether you want the mirror NORG-hosted (the default) or self-hosted.
Start Free Trialchanges something
start_payment
Creates the Stripe checkout link that starts your trial.
Confirm Paymentchanges something
confirm_payment
Matches your confirmation code and begins provisioning.
Check Setup Statusread only
get_onboarding_status
Reports how far along your mirror is, at any time.
View Mirror Homepageread only
get_mirror_content
Shows your mirrored homepage in three parts: the text from your own page, the research text NORG wrote, and the Q&A.
Edit Mirror Homepagechanges something
update_mirror_content
Replaces the research text and/or the Q&A on the homepage and republishes the mirror. The text from your own page is read-only, and your own website is not touched.
View My Accountread only
my_account
Shows your plan, price, currency and how many trial days remain.
Cancel Subscriptionchanges something
cancel_membership
Ends the subscription when the current trial or month runs out. Claude confirms with you first.
Change Mirror Hostingchanges something
switch_hosting
Moves the mirror between NORG-hosted and self-hosted, either way, during the trial. Never touches your CDN account itself.
Install On Your CDNchanges something
install_on_cdn
Deploys the self-hosted adapter into your own CDN account using a key you provide. The key is stored encrypted and never shown again.
Remove NORG From Your CDNchanges something
uninstall_from_cdn
Deletes the adapter and its routes from your CDN account. Your mirror then serves nowhere until you reinstall it or ask NORG to host it; your subscription is unaffected.
Finish CDN Installchanges something
cdn_install_status
Completes a CloudFront or Bunny install once the stack has built or your CNAME resolves. Safe to call repeatedly; for Cloudflare and Fastly it reports there is nothing to finish.
View Mirrored Pagesread only
get_mirrored_pages
Lists every page NORG is currently mirroring for you.
View AI Crawler Analyticsread only
get_crawler_analytics
Shows AI crawler visit totals for the last 30 days, grouped by crawler company (ChatGPT, Claude, Perplexity and others).
Recrawl My Mirrorchanges something
trigger_recrawl
Re-crawls your site and refreshes the mirror now, instead of waiting for the next scheduled crawl. Rate-limited to once every 7 days.
View Queueread only
get_job_queue
Reports how busy the setup queues are, in aggregate. It returns no account or customer data.
Run AI Search Auditchanges something
run_ai_search_audit
Starts a free audit of how discoverable your site currently is to AI search.
Check AI Search Auditread only
get_ai_search_audit
Checks the results of an AI search audit you have run.

Privacy and safety

Card details never enter the chat. They are typed on Stripe's own checkout page and stay with Stripe. Neither Claude nor NORG sees your card number. If anything ever asks you to paste card details into a conversation, that is not this product.
The address you give is validated before anything is crawled. Only ordinary public web addresses are accepted. Addresses that point at internal or private networks are rejected rather than fetched.
NORG does not read your conversations. The connector receives only what a tool is explicitly called with — your business name, your homepage address, and the confirmation code — not the surrounding chat.
Only your public pages are crawled. NORG fetches the pages any visitor could load, up to the plan's 26. It does not sign in to anything on your site.

Questions and answers

The questions people actually ask, grouped by subject. If yours is not here, email solutions@norg.ai.

Billing and the free trial

What happens when the one-month free trial ends?: Billing starts. The card you saved at signup is charged $99 for the first month, and monthly after that. Nothing is charged during the free month before that point.
Am I charged anything to start the trial?: No. The card is saved so that billing can begin automatically when the trial ends, but no payment is taken at signup.
Which currency am I billed in?: US dollars or Australian dollars. You do not pick — Stripe works out your local currency and shows it on the checkout page before you confirm. The price is $99 per month either way.
How do I cancel?: Email solutions@norg.ai and ask us to cancel. Do it before the free month is up and you are never charged. Include your business name and homepage address so we can find the right account.
Is my card data safe?: Card details are entered only on Stripe's own checkout page. They never pass through the conversation, and NORG never sees or stores your card number. If you are ever asked to type card details into a chat, that is not this product — stop and email solutions@norg.ai.

Setting it up

Can I use this from Claude Desktop or Claude Code, or only claude.ai?: Any Claude app that supports connectors will work — claude.ai, Claude Desktop and Claude Code included. You add the connector and approve the consent screen once per app, and they all reach the same NORG account.
Do I need to create a NORG password?: No. Approving the consent screen creates your account and signs you in through NORG's identity provider. There is no password for you to choose, and nothing to remember for later.
The confirmation code did not work — what should I do?: Check you copied the whole code, including the NORG- prefix, with no trailing space. Codes are case-insensitive but must otherwise be exact. If it still will not take, ask Claude to check your setup status — payment may already have registered on its own. Failing that, email solutions@norg.ai with the code and your business name.
How long does setup take, and how do I check on it?: Provisioning usually finishes within about fifteen minutes of confirming payment. Ask Claude to check the setup status whenever you like — you do not need to keep the conversation open while you wait, and you can come back to it days later.
Do I need a Cloudflare account?: No — unless you choose self-hosting, in which case the mirror runs on your own CDN account and you need one with your site on it. By default the mirror is stored and served on NORG's own Cloudflare infrastructure: you never sign in to Cloudflare and Cloudflare never bills you. Both options are explained on the hosting options page.
Which CDNs can NORG install on if I self-host?: NORG deploys the adapter for you on Cloudflare Workers, AWS CloudFront, Bunny Edge Scripting and Fastly Compute. You give Claude a key for your CDN and NORG does the install. Akamai EdgeWorkers and Azure Front Door are known to the connector but cannot be deployed from a key yet — ask and you are handed the adapter source rather than a dead end. A workspace installs on exactly one CDN; there is no switching between CDNs without removing the first install. Per-platform detail is in the edge routing white paper.
Do I need to change my DNS or add anything to my website?: No, to both. There is no plugin to install, no code to paste, and no DNS record to touch. The mirror is published on a NORG-managed domain, so your own domain settings stay exactly as they are.

Your site and the mirror

Which pages get mirrored on this plan?: Up to 26: your homepage, always, plus the first 25 pages from your sitemap, in its own order, until the limit is reached. Every mirrored page publishes the text NORG extracted from your own page. The homepage is the one that additionally carries content NORG researches and writes for you, and a Q&A. If you need more of your site covered than 26 pages, email solutions@norg.ai and we will talk through the options.
What happens if I change my site?: Nothing you need to do. NORG re-crawls the mirrored pages and republishes them, so a new service, a changed phone number or updated pricing reaches the mirror on its own. If you have made a big change and want it reflected sooner, email solutions@norg.ai.
Can I change what my mirror says?: Yes, and you do it yourself — just ask Claude. It can show you your mirrored homepage in three parts: the text taken from your own page, the research text NORG wrote, and the Q&A. You can replace the research text or the Q&A with wording you prefer; the change is published straight away. The text from your own page is not editable — it comes from your website — and the other mirrored pages carry only that text. Your own website is never touched. The most recent versions of the research text are kept, so if you change your mind, email solutions@norg.ai and we can put an earlier one back.
How do I remove NORG from my CDN?: Ask Claude to remove NORG from your CDN. It deletes the adapter and its routes from your own account, and from then on AI assistants get your ordinary pages again — the mirror is not served anywhere until you install it again or ask NORG to host it. Your website is untouched either way. Your subscription keeps running, so cancel that separately if you are leaving. If you have rotated your CDN key since installing, give Claude a current one so it can finish the removal; anything it cannot delete is listed in its reply for you to remove in your CDN dashboard.
Does the mirror only ever show my own page text?: No — it is a mix, and you can change it. The mirrored pages publish the text NORG crawled from your own pages. Your homepage carries more: alongside its own crawled text, NORG researches and writes wording for it to help AI assistants describe you accurately, and adds a Q&A grounded in the page. If you would rather your own crawled text was not published at all, tell Claude when you give it your business details.
How often are my pages re-crawled?: Automatically, on a schedule — you do not trigger it and you do not manage it. Ask Claude to check your setup status if you want to see the current state of the mirror.
Does this change or slow down my own website?: No. The mirror is a separate copy served from NORG's own domain. Your website carries on exactly as before, and visitors in a browser see no difference. NORG only reads your pages, in the same way an ordinary visitor would.
What if my homepage is behind a login or blocks crawlers?: Then it cannot be mirrored. NORG only fetches pages that are publicly reachable — a login wall, a staging password, or rules that block automated readers will stop the crawl. Make the homepage publicly reachable, or allow NORG's crawler, then email solutions@norg.ai and we will re-run it. Internal or private network addresses are rejected outright and never fetched.

Data and support

What data does NORG store?: The account created when you approved the consent screen, the business name and homepage address you gave Claude, a subscription record from Stripe (never your card number), and the public page content NORG crawled plus the mirror built from it. That is the whole set.
Does NORG read my conversations with Claude?: No. The connector only receives what a tool is explicitly called with — your business name, your homepage address and your confirmation code. The rest of the conversation never reaches NORG.
How do I get support?: Email solutions@norg.ai. Include your business name and homepage address, and — if setup is stuck — what Claude last told you when you asked it to check the status.

Support

Email solutions@norg.ai for anything this page does not cover — billing questions, a setup that will not finish, or a mirror that does not look right. Include your business name and your homepage address so we can find your account.